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Showing posts from May, 2018

Is it important to spend time and money on branding ?

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As self-employed professional or as small business is it important to spend time and money on branding ? What is branding ? It is anything that defines and represents you and/or your business. From your business name to the clothing you wear or your staff wears running your business to the advertising and logo that you use. They all represents your business! Your branding in my opinion can definitely make of break your business. Your clients or potential clients will make their opinion on what your business "projects". Yes ! ...from you as a person to your online presence through social media posts, your website, your videos etc... Your branding shows indirectly to your network and to your potential clients  your values - what you stand for and nowadays this is very important to people. Not only do they purchase a service or a product but they also buy what it represents and what it stands for ! So If I had a very important piece of advice it would be to : Lo...

Credibility, reputation and communication

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Communication & Reputation As Fitness Professionals communication and your reputation are KEY ! It is Vital to communicate : with your prospect clients and existing clients with your employers / work agencies with work colleagues Work your network ! The old saying  “it’s not what you know, it’s who you know”  still very much applies in today's work culture. Credibility, reputation and communication are closely linked. Good  communication  skills are  key  to success in work relationships  Poor communication can quickly send your reputation and credibility down the drain, even if it’s only one time. What is communication ? It is a combination of skills of we can call them this: Content & tone of Communication:You might want to chose to your style of Communication: are you a "more formal" sort of person or do you prefer to keep your communication casual friendly ? Find one that is you that represents the s...