Is it important to spend time and money on branding ?
As self-employed professional or as small business is it important to spend time and money on branding ? What is branding ? It is anything that defines and represents you and/or your business. From your business name to the clothing you wear or your staff wears running your business to the advertising and logo that you use. They all represents your business! Your branding in my opinion can definitely make of break your business. Your clients or potential clients will make their opinion on what your business "projects". Yes ! ...from you as a person to your online presence through social media posts, your website, your videos etc... Your branding shows indirectly to your network and to your potential clients your values - what you stand for and nowadays this is very important to people. Not only do they purchase a service or a product but they also buy what it represents and what it stands for ! So If I had a very important piece of advice it would be to : Lo...